Modern website monitoring is quick, cheap, and easy. Accurate data can help you decrease outages and eliminate any unexpected downtime. There is really no excuse for not monitoring your website: it will help protect you against fraud, negative customer experiences, and a downturn in business. You probably already know it’s essential to care about website monitoring, so here are six more important reasons why you should invest in a solid website monitoring strategy. Don’t let yourself get caught out!
Customer experience
One of the main reasons for frequent website monitoring is the customer experience (CX) uplift you get from being fully in control of your website.
It’s ridiculously easy to turn customers off and lose their trust online. A website that’s down often, or a website that doesn’t work very well, is a surefire way to ruin your online CX. Online customers are busy and aren’t likely to hang around if elements of your site are loading slowly or incorrectly.
From faster outage resolutions to a permanently more secure web environment, website monitoring will help you improve your website for the people who matter the most: your customers.
Loss of revenue
A poorly maintained website will lead to a downturn in conversions and sales, and may even interfere with your ad or affiliate revenue. If your website is a source of income, website monitoring can help you protect your livelihood and ensure financial safety and continuity.
Having a reliable website will also make you a much more attractive candidate for partnerships and collaborations; an unstable web environment is likely to turn investors off.
If you are looking to increase your online revenue, see website monitoring as a worthwhile investment in your financial future.
Data logs
Website monitoring gives you access to loads of crucial data about your website. Data not only gives you peace of mind but also acts as a form of insurance if things were to ever go badly wrong. Getting everything ‘in black and white’ ensures full disclosure and compliance.
Data mining can also help you improve your website’s build and technical performance, and ensure any further web work is carried out to a high standard. Knowledge is power — and websites are no different.
SEO
Search engine bots crawl the web constantly, compiling an accurate database in order to provide web users with the best possible search results.
As part of their role as indexers, they check whether websites are responsive and online. A website that’s offline, even in the middle of the night, will struggle to make the top search results. Search engines want to rank authoritative, trustworthy sites, and they will actively avoid sites that don’t provide a good user experience. Downtime is a bad thing for your rankings and should be avoided by all webmasters and technical SEOs.
Transparency
Website monitoring gives you tangible evidence on what’s going on ‘under the hood’ of your website and can help you keep your hosting provider accountable.
Whether you are hosting your site yourself (WPEngine is a popular, reliable host), or are relying on a hosted CMS (like if your store is built on Shopify), website monitoring will allow you to benchmark and track your site host’s performance.
Raise any hosting issues with your provider’s support team immediately, and don’t stop until you have some answers. Downtime should be virtually non-existent if you are with a quality provider!
Accurate problem-solving
Figuring out what’s gone wrong with a site, and why, is hard without a heap of data and historical records. Thanks to website monitoring, you will have all the tools and data that you need in order to pinpoint and solve technical issues.
Website monitoring is part of a proactive approach to website management and will help you futureproof and secure your site for years to come. Even if you never have any issues, it’s always worth saving and backing up crucial web data. If something goes wrong — you may never get it back again.
Website monitoring is something that people often forget about online, focusing more on the content marketing or SEO elements of web management. Nowadays, website monitoring is something that’s easy to automate and outsource, so why not revisit your website’s security arrangements today? One day, you will be very glad that you did!
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